Customer-Defined Automations

Let your customers define automations

Offer templates and triggers inside your product; Askel.ai plans and executes automations against each customer's own tools and data.

Try a customer-defined workflow

The Problem

Customers want 'when X happens here, do Y over there.' Building a secure, multi-tenant engine with per-customer credentials, field mapping, approvals, and audit is complex - and brittle as APIs evolve.

How Askel.ai Helps

Templates & triggers in your UI

Expose 'When [event] → Do [actions]' recipes; customers choose their tools and intents.

Per-customer execution

Askel.ai runs workflows with the customer's credentials and policies, not a shared super-token.

Tenant-aware data handling

Auto-detects fields and proposes mappings; customers or admins confirm edge cases.

Guardrails by design

Endpoint allow-lists, approval strategies (on start / per tool call), full audit trail.

Always current

Drift detection regenerates plans when tools or schemas change.

Outcomes

  • Delight & stickiness: Customers run their own cross-tool workflows without leaving your app
  • Safety & compliance: Clear approvals, audit logs, and scoped access by tenant
  • Reduced engineering load: No need to build/maintain a proprietary workflow engine or dozens of adapters

Who Benefits

CTOs, Product Leaders, Customer Success

Explore More Use Cases

View all use cases

Ready to get started?

See how Askel.ai can transform your customer-defined automations workflow in a personalized demo.

Try a customer-defined workflow
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