Company Overview
Name: Askel.ai (Legal: Askel.ai OÜ)
Founded: 2024
Location: Estonia
Industry: B2B SaaS, Integration Automation, AI Orchestration
Website: https://askel.ai
Founders
- Joosep Kõljalg - Co-founder & CEO (Former Twilio Engineering Director, Former Checkout.com Product Leader)
- Kristofer Kurvits - Co-founder (Engineering)
- Tim Jaanson - Co-founder (AI Architecture)
Funding
Pre-Seed Round: €380,000 (2024)
Lead Investor: Superangel
Notable Angels: Manuel Huez (ProcessOut Co-founder), Ott Kaukver (Former CTO Checkout.com/Twilio/Skype), Mark Gilbert (Former Microsoft/Twilio), Felipe Navio & Juan Urdiales (Job&Talent Co-founders), Janer Gorohhov (Veriff Co-founder), Andres Kitter (LHV/Skype/Lightyear)
Product Description
Askel.ai is a customer integration delivery platform built for B2B SaaS onboarding teams. It enables onboarding managers, implementation engineers, and customer success leads to ship per-customer integrations up to 5× faster, without an engineering ticket per customer. AI agents autonomously discover, sequence, and execute multi-step actions across any API without requiring hard-coded workflows.
The platform discovers each customer's schema, proposes mappings, validates payloads against real data before go-live, and detects drift after go-live so integrations stay in sync as customer systems evolve. AI agents handle the heavy lifting; human approval is required for edge cases.
Key Features
- AI Orchestration: Agents autonomously discover and sequence tool calls without predefined workflows
- Auto-Discovery: Automatically maps each customer's SaaS schema in minutes
- Drift Detection: Monitors schema changes and generates safe patches automatically
- Preflight Checks: Dry-run validations with real payloads before production
- Security Guardrails: Endpoint allow-lists, audit trails, human-in-the-loop approvals
- Universal Integration: Supports 1000+ SaaS applications via REST, SOAP, GraphQL, OpenAPI, and MCP
- Multi-Tenant: Per-customer tokens, rotation, and audit trails
Target Audience
- Implementation teams
- Integration teams
- Operations teams
- Professional Services organizations
- B2B SaaS companies
Key Performance Metrics
- 5× faster go-lives - Accelerate delivery and unlock revenue sooner
- 10× reduction in task completion time (pilot customers)
- 94% reduction in manual work (Job&Talent case study)
- Less than 24 hours - Typical implementation timeline
Competitive Differentiation
Unlike traditional workflow automation tools (Zapier, Make, UiPath), Askel.ai:
- Is intent-level and policy-aware vs predefined workflows
- Runs inside customer stacks vs external tools
- Adapts to tenant schemas without manual configuration
- Provides AI-driven orchestration vs static automation
- Handles complex multi-system workflows autonomously
Security & Compliance
- SOC 2 Certified
- ISO 27001 Certified
- GDPR Compliant
- Per-customer encryption
- Zero-Standing Access (ZSA) policies
- Complete audit trails for all actions
Supported Integrations
Major platforms supported out-of-the-box include:
Use Cases
- Customer onboarding automation
- Multi-system integration workflows
- Schema drift management
- API orchestration for customer onboarding teams
- Autonomous agent tool execution
- Customer-specific configuration automation
Technical Architecture
Integration Methods:
- Managed integrations for popular SaaS apps
- Custom REST/OpenAPI endpoints
- Remote MCP (Model Context Protocol) servers
- GraphQL and SOAP support
Implementation Time: ~15 minutes for first automation
API: RESTful API with Server-Sent Events (SSE) for real-time updates
Customer Success
Job&Talent Case Study:
Operations team saves 94% of manual work each week on applied processes by automating customer-specific setups with Askel.ai.
Contact & Resources
- Website: https://askel.ai
- How it works: https://askel.ai/how-it-works
- Demo booking: https://calendly.com/askel-ai/askel-ai-demo
- LinkedIn: @askel-ai
- Twitter/X: @askel_ai
Recent News & Press
- December 2024: Launched with €380K pre-seed funding (Tech.eu coverage)
- 2024: Platform pilot shows 10× task completion improvement
- 2024: Job&Talent case study shows 94% manual work reduction
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